Market Research on Effectiveness of Product Promotion Activities of Tata Shaktee GC Sheets

            
  
Case Studies | Case Study in Business, Management, Operations, Strategies, Business Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : MKTG309
Case Length :20 Pages
Period : 2012-2013
Pub Date : 2013
Teaching Note :Not Available
Organization :Tata Steel
Industry :Steel
Countries :India

To download Market Research on Effectiveness of Product Promotion Activities of Tata Shaktee GC Sheets case study (Case Code: MKTG309) click on the button below and select the case from the list of available cases:

Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

OR

Pay through PayPal

Amount to be paid:



Prefer to pay in another currency ?
Select Currency for Payment


Exchange Rates: Click Here
Delivery Details: Click Here

Price:
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300+ Shipping & Handling Charges extra

» Marketing Case Studies
» Marketing Management Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

Ujjwal Desai (Desai), Head - Sales Retail at Tata Steel Limited (Tata Steel), was responsible for product promotion activities for the Galvanised Corrugated (GC) sheets of Tata Shaktee. The Tata Shaktee brand of Tata Steel was known for the high degree of trust and loyalty it commanded and its price dependability. Desai had a budget of Rs. 3.72 million which had to be allocated to various promotional activities for the brand in the Jharkhand region in proportion to their effectiveness. In other words, Desai wanted to design a strategy which would help the company increase the sales of its GC sheets by allocating the appropriate budget to promotional activities which were preferred by dealers and customers.

 Marketing Management Case Studies | Case Study in Management, Operations, Strategies, Marketing Management, Case Studies

Toward this end, he enlisted the services of a management intern. The intern’s assignment was to conduct market research on the effectiveness of the product promotion activities for Tata Shaktee GC sheets in Jharkhand. He had to survey the dealers and report back to Desai with his findings and recommendations.

Background Note - Next Page >>

Custom Search
 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Workbooks, Case Study Volumes.